TDC – Technical Direction Company, is
proud to announce a true world-first
at this year’s Adelaide Festival, providing the very first projections onto all
sides of the Adelaide Festival Centre roof, onto the northern facade of
Parliament House and a projection of a giant 3D elephant next to the River Torrens,
as part of Adelaide Festival’s giant outdoor digital art gallery Blinc.
TDC has provided video services,
equipment and expertise to Blinc,
deploying some of the world’s brightest and highest resolution projectors in
order to create some of the most truly spectacular pieces of digital art ever
seen at the Festival.
Blinc is the signature event of the 2015
Adelaide Festival of Arts and the city’s largest FREE event across the entire
festival season, which also features 42 of the best international art events
from around the globe.
The spectacular collection lighting up the Elder Park precinct is the
culmination of over two years of conversation, deliberation, creative
discussion and ultimately confirmation. The whole epic undertaking has been the
result of a collaboration with UK based artist / curators Craig Morrison and
Joel Cockrill, original founders of the Blinc organisation.
The TDC team set up for Blinc
“This year’s Adelaide Festival is
guaranteed to be the biggest, brightest and most spectacular to date,” says Adelaide
Festival Artistic Director David Sefton, “which is exactly why we brought in TDC to help us put on something
for delivering on highly complex technical projects of this scale means that we
confidently expect Blinc to be our
most popular attraction. We anticipate the work that TDC has done on Blinc to be a huge success and estimate
that over 250,000 people will flood the Riverbank precinct over the course of
the 17 nights starting on Friday (27 Feb) to see our massive international
digital art exhibition.”
This mass appeal of Blinc’s cutting-edge projections and
digital art means that this year’s Adelaide Festival is on track to generate a similar
result to the 2014 event’s $64.3 million in total
estimated gross expenditure and economic impact to the state of $25.3 million.
A giant astronaut on North Terrace, opposite Parliament House. Images: Sarah Long, Longshot.com.au
TDC used projectors for the façade of Parliament
House facing the Festival Centre and several smaller projectors for the King
William Street side of Parliament House. TDC has designed the projection system
to manage content using Dataton WATCHOUT™ multi-image display and presentation
For the Festival Centre, TDC’s system also uses projectors
and outputs of Coolux Pandora’s Box by Christie Digital and, on just one façade
alone, an astounding total of 21 million pixels are used.
Northern facade of Parliament House. Images: Sarah Long, Longshot.com.au
A giant 3D elephant on the Torrens riverbank at Blinc. Images: Sarah Long, Longshot.com.au
Blinc involves a dozen outdoor locations featuring
large-scale projections, building-mapped
projects, 3D motion graphics,
LED installations, intimate and interactive experiences and
a unique 30 watt
Night celebrations on
Friday, 27 February 2015 began
with drinks available at Blinc Bar from
a massive Fork on the Road food truck muster featuring
5pm. The illumination of Blinc at 9pm was followed
a fireworks spectacular.
Katinka Allender, Publicist, K-Communications & Associates, +44 203